PrimeCoach
The all-in-one platform for fitness coaches

Run your coaching business from one premium platform

Programs, booking, messaging, nutrition, and payments — everything you need to deliver a world-class client experience and grow your brand.

View pricingStart coaching

Pro from $39.99/mo · Scale from $79.99/mo · Studio from $129.99/mo · Cancel anytime

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Today's sessions

12

3 starting in the next hour

Active clients

148

+8 this month

Monthly revenue

$18.4k

Up 22% vs last month

Features

Everything you need to coach professionally

From independent coaches to growing studios — replace scattered tools with one premium fitness platform.

Client management

Onboard clients, track progress, and keep every profile organized in one dashboard.

Smart booking

Let clients book sessions on your schedule with automated reminders and availability rules.

Built-in messaging

Stay connected with real-time chat, push notifications, and a professional client portal.

Nutrition tools

Deliver meal plans, track macros, and give clients guidance without juggling extra apps.

Payments & subscriptions

Collect payments with Stripe, sell packages, and manage recurring coaching plans effortlessly.

Your brand, your way

White-label client portals with your logo, colors, and custom subdomain for every coach.

How it works

Go live in three simple steps

From signup to your first booked session — PrimeCoach keeps the setup simple so you can focus on coaching.

01

Create your coach account

Sign up in minutes, customize your brand, and connect payments when you're ready.

02

Invite your clients

Send branded invites, set up booking rules, and launch your client portal instantly.

03

Deliver and grow

Run sessions, share programs, message clients, and track business growth from one hub.

Testimonials

Coaches are building better businesses with PrimeCoach

“PrimeCoach replaced four different tools for my business. My clients love the portal and I finally have one place to manage everything.”
SM

Sarah Mitchell

Online strength coach

“Booking, messaging, and payments in one flow changed how I operate. I spend less time on admin and more time coaching.”
MC

Marcus Chen

Hybrid fitness studio owner

“The branded client experience feels premium. It helped me raise my prices and still convert more leads than before.”
ER

Elena Rodriguez

Nutrition & wellness coach

Pricing

Simple pricing for every stage of your coaching business

All plans include the core PrimeCoach experience. Choose based on how many active clients you manage and the level of growth support you need.

Annual billing coming soon.

Pro

PrimeCoach Pro

Everything you need to run your coaching business.

$39.99/month

Up to 5 active clients

For independent coaches starting or managing a smaller client base.

  • Up to 5 active clients
  • Client management
  • Workout programming
  • Nutrition tracking
  • Habit tracking
  • Progress tracking
  • Booking and calendar
  • Messaging and community
  • + 6 more included
Start with Pro
Most popular

Scale

PrimeCoach Scale

Built for coaches ready to grow.

$79.99/month

Up to 20 active clients

For established coaches growing their client business.

  • Up to 20 active clients
  • Everything in Pro
  • Advanced business analytics
  • Expanded automations
  • Advanced customization
  • Growth tools
  • Priority support
Start with Scale

Studio

PrimeCoach Studio

For coaching teams, gyms, and studios.

$129.99/month

Unlimited active clients

For gyms, studios, teams, and coaching businesses.

  • Unlimited active clients
  • Everything in Scale
  • Multiple coaches (Coming soon)
  • Staff permissions (Coming soon)
  • Studio-level business controls
  • Advanced branding
  • Advanced reporting
  • Priority support
Start with Studio

One active coaching client can cover months of PrimeCoach. Your platform subscription is separate from the payments clients make for your coaching services.

Compare plans

See what's included across Pro, Scale, and Studio.

Pro

Active client limit
Up to 5
Client management
Included
Workout programming
Included
Nutrition tools
Included
Habit tracking
Included
Progress tracking
Included
Booking and calendar
Included
Payments and subscriptions
Included
Messaging
Included
Community
Included
Forms and waivers
Included
Coach storefront
Included
AI Assistant
Included
Wearable integrations
Included
Business analytics
Basic
Automations
Not included
Team members
Not included
Advanced branding
Not included
Priority support
Not included

Scale

Most popular

Active client limit
Up to 20
Client management
Included
Workout programming
Included
Nutrition tools
Included
Habit tracking
Included
Progress tracking
Included
Booking and calendar
Included
Payments and subscriptions
Included
Messaging
Included
Community
Included
Forms and waivers
Included
Coach storefront
Included
AI Assistant
Included
Wearable integrations
Included
Business analytics
Advanced
Automations
Advanced
Team members
Not included
Advanced branding
Not included
Priority support
Included

Studio

Active client limit
Unlimited
Client management
Included
Workout programming
Included
Nutrition tools
Included
Habit tracking
Included
Progress tracking
Included
Booking and calendar
Included
Payments and subscriptions
Included
Messaging
Included
Community
Included
Forms and waivers
Included
Coach storefront
Included
AI Assistant
Included
Wearable integrations
Included
Business analytics
Advanced
Automations
Advanced
Team members
Coming soon
Advanced branding
Included
Priority support
Included

Client payments through Stripe Connect are separate from your PrimeCoach platform subscription. Clients invited by a coach do not pay an additional PrimeCoach fee.

FAQ

Frequently asked questions

Pro is for independent coaches managing up to 5 active clients. Scale supports up to 20 active clients with advanced analytics, automations, and priority support. Studio offers unlimited active clients plus advanced branding and studio-level controls.

Ready to elevate your coaching business?

Join coaches who run their entire business on PrimeCoach — from first booking to long-term client success.

View plans